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Privacy Policy

Effective Date: July 31, 2025

1. Introduction

DMSO Direct (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and how we keep it secure.

2. Information We Collect

We collect information necessary to process orders, provide shipping and tracking updates, manage our email list, and improve our website experience.

a. Order Information

When you place an order, we collect:

  • Name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Payment information (processed securely through third-party payment providers)

b. Email List Signup

If you sign up for our email list, we collect:

  • Name
  • Email address

c. Website Usage Data

We automatically collect certain information when you visit our website:

  • IP address (anonymized for analytics)
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referral source
  • Products viewed and cart activity

3. How We Use Your Information

We use the collected information to:

  • Process and fulfill orders
  • Send order confirmations and shipping updates
  • Respond to customer inquiries
  • Send promotional emails (only if you sign up for our email list)
  • Analyze website traffic and improve user experience
  • Recover abandoned shopping carts
  • Personalize marketing communications
  • Measure advertising effectiveness

4. How We Protect Your Information

We take appropriate security measures to protect your personal information, including encryption and secure payment processing. We do not store credit card details, and all transactions are handled by third-party payment providers.

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We only share data with:

  • Payment processors (to complete transactions)
  • Shipping & tracking services (e.g., shipping platforms, tracking providers, and carriers) to deliver your order and provide tracking updates
  • Email marketing platforms (Omnisend) to send targeted emails and track engagement
  • Analytics providers (Google Analytics, Google Ads) to understand website usage and optimize our services
  • Legal authorities (if required by law)

6. Cookies & Tracking

We use cookies and tracking technologies to improve our website experience and marketing effectiveness:

Website Analytics:

  • Google Analytics: Analyzes website traffic and user behavior (anonymized data)
  • Google Ads: Tracks conversions and ad performance to optimize our advertising

Email Marketing:

  • Omnisend: Tracks website behavior, email engagement, and purchase history to send relevant marketing emails and recover abandoned carts

Types of data collected:

  • Website pages visited and time spent
  • Products viewed and cart activity
  • Email opens, clicks, and purchases
  • Device and browser information
  • IP address (anonymized for analytics)

Your choices:

  • Unsubscribe from emails anytime using the unsubscribe link in any email
  • Disable cookies in your browser settings
  • Opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
  • Contact us to request data deletion (excluding records required for legal or tax purposes)

7. Third-Party Services

We use third-party services that may collect data according to their own privacy policies:

  • Google Analytics Privacy Policy: https://policies.google.com/privacy
  • Google Ads Privacy Policy: https://policies.google.com/privacy
  • Omnisend Privacy Policy: https://www.omnisend.com/privacy/

8. Your Rights & Choices

You can:

  • Request access to the personal data we have about you
  • Request deletion of your data (excluding order records required for legal or tax purposes)
  • Unsubscribe from promotional emails at any time using the link in emails
  • Opt out of website tracking through browser settings
  • Contact us with any privacy concerns

9. Data Retention

We retain your information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Order information is retained for tax and legal compliance purposes.

10. Changes to This Policy

We may update this Privacy Policy as needed. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.

11. Contact Us

For any privacy-related questions, please contact us at:

📧 Email: [email protected]
📍 Address: 1429 S Roanoke Ave, Springfield MO 65807